Reachium tutorial

Launch a Lead Magnet

Launch a LinkedIn lead magnet in Reachium: auto-capture leads from comments on a post and deliver your resource by DM, all on autopilot.

By Vincent Nebeling · Published May 12, 2026

Before you start

Prerequisites

  • A connected LinkedIn account.
  • A completed Brand Profile.
  • One published or scheduled post that asks readers to comment a keyword.
  • A document or asset to deliver (PDF, Google Doc, Loom).

Start a new campaign

Click Campaigns in the left navigation, then click Start new campaign. Type a name. Click Create Campaign.

Choose Lead Magnet

Click the Lead Magnet card on the Choose Campaign Type screen, then click Continue.

Pick a starting point

In the Choose a Starting Point dialog, click Start from Scratch or pick a Lead Magnet template (for example, Lead Magnet (2 Message)).

Configure the Lead Magnet

On the Lead Magnet Configuration screen, fill in three sections:

  • LinkedIn Posts to Monitor — click Select from your posts to pick from your scheduled or published posts, or paste a LinkedIn post URL.
  • Keywords to Match — add the keywords commenters will type to trigger lead capture.
  • Personalized Document (optional) — attach a document template. Use {{first_name}}, {{company}}, {{coupon_code}} placeholders.

Configure the rest of the campaign

Continue through LinkedIn Accounts, Sequence, Reply Agent, and Review & Launch. The sequence is the DM chain commenters receive after the keyword match.

Same screens as Steps 8–11 of Send your first campaign.

Keep going

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After

When a comment on a monitored post matches a keyword, Reachium adds the commenter as a lead and starts the DM sequence. Watch for replies in the Unibox.

Open Campaigns

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Setup in 2 minutes.