Start a new campaign
Click Campaigns in the left navigation, then click Start new campaign. Type a name. Click Create Campaign.
Choose Lead Magnet
Click the Lead Magnet card on the Choose Campaign Type screen, then click Continue.
Pick a starting point
In the Choose a Starting Point dialog, click Start from Scratch or pick a Lead Magnet template (for example, Lead Magnet (2 Message)).
Configure the Lead Magnet
On the Lead Magnet Configuration screen, fill in three sections:
- LinkedIn Posts to Monitor — click Select from your posts to pick from your scheduled or published posts, or paste a LinkedIn post URL.
- Keywords to Match — add the keywords commenters will type to trigger lead capture.
- Personalized Document (optional) — attach a document template. Use
{{first_name}},{{company}},{{coupon_code}}placeholders.
Configure the rest of the campaign
Continue through LinkedIn Accounts, Sequence, Reply Agent, and Review & Launch. The sequence is the DM chain commenters receive after the keyword match.
Same screens as Steps 8–11 of Send your first campaign.