TL;DR: Dominate Media (YouTube Agency) booked 152 calls from 4,800 LinkedIn connection requests and added $75K in new retainers. Reachium built and managed four LinkedIn accounts running parallel outreach to coaches and consultants with proven revenue.
Dominate Media sells YouTube production on retainer to coaches, consultants and course creators. Those buyers hear from agencies all day. Dominate needed its first message to prove the offer, because a template would sink into the same pile as everyone else's.
Key Takeaways
- Dominate Media books 25-plus qualified calls a month and has added $75K in new retainers.
- Four LinkedIn accounts sent 4,800 connection requests in parallel, and 2,100 were accepted.
- 680 accepted connections replied, which is 32% of those accepted Platform data.
- The sequences opened with results Dominate had already delivered for similar clients, so buyers understood the offer before the first call.
- Targeting was limited to coaches and consultants with proven revenue, which kept tire-kickers off the calendar.
What was Dominate Media up against?
Dominate's buyers are coaches, consultants and course creators, and they are drowning in DMs from other agencies. A high-ticket retainer is a hard sell to someone who deletes pitches on sight. A generic "grow your YouTube" message would read like every other one in the inbox. The message itself had to carry proof.
How did Reachium set it up?
Reachium built and managed four LinkedIn accounts for Dominate and ran outreach from all four in parallel. The target list was coaches and consultants who already had proven revenue, not tire-kickers. Each sequence led with a specific result Dominate had delivered for a similar client. None of them used the stock growth pitch buyers had learned to ignore.
What happened?
Across the four accounts, Reachium sent 4,800 connection requests and 2,100 were accepted, a 44% acceptance rate Platform data. Those connections produced 680 replies and 152 booked calls Platform data. The calendar now fills at 25-plus calls a month, and the calls have added $75K in new retainers.
Daniel Shokohmoayed, Dominate Media's CEO, described the change in one line: "We stopped chasing leads. They started booking themselves."
How did Dominate's replies hold up in a crowded inbox?
Dominate's 680 replies from 2,100 accepted connections is 32% Platform data. Reachium's platform-wide 2026 LinkedIn outreach benchmark puts that figure at 27.6% Platform data. Conversations have also become harder to start across LinkedIn as a whole. Reachium's reply-rate study found the share of accepted connections that replied fell from 32.2% to 22.0% between 2025 and 2026 Platform data.
Of the 680 people who replied, 152 booked a call, or 22% Platform data. Split evenly, each of the four accounts sent 1,200 requests Platform data.
Dominate's four accounts were built and run by Reachium's managed outreach team. Agencies that want to run their own accounts can check the cost per LinkedIn account. For more results, read the Limited and PadSnap case studies.
FAQ
Who were Dominate Media's target buyers?
Coaches and consultants with proven revenue. Course creators are part of the same buyer group. Reachium's campaigns skipped tire-kickers.
What did Dominate's first message say?
It led with specific results Dominate had delivered for similar clients. It avoided the generic "grow your YouTube" pitch that buyers already receive from other agencies.
Why did Dominate run four LinkedIn accounts?
Reachium built and managed four accounts so outreach could run in parallel. Together they sent 4,800 connection requests, about 1,200 each if split evenly Platform data.
How many calls does Dominate book now?
25-plus qualified calls a month. The campaigns have produced 152 booked calls in total from 680 replies.
How much new business came from the calls?
$75K in new retainers. Buyers arrived already understanding the offer, so the calls started from a qualified position.
How is a four-account setup like Dominate's priced?
Reachium charges per LinkedIn account, so the cost of a setup like this scales with its four accounts. The accounts can also be built and managed for you by the Reachium agency.