Capital AdvisoryWebsite

Ascend Capital built a $350K pipeline

$20K in MRR added once outbound moved to where buyers actually respond.

$350K

Pipeline

$20K

MRR Added

LinkedIn

Channel

Ascend Capital's Outreach Statistics

Time Range
7D30D90DAll
Total GrowthRate ComparisonDaily Activity
Connections Sent
Accepted
Replies
Booked
2,8612,1461,4317150
Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8
Campaign Total
Connections Sent2,600
Accepted720
Replies210
Booked52
Behind the numbers

How it came together

01

The challenge

Ascend was running the same cold email playbook everyone else had already burned out. Open rates were dropping. Reply rates were worse. The pipeline existed on paper but the quality had fallen off a cliff. They needed a channel where buyers actually responded.

02

The setup

Reachium transitioned Ascend's entire outbound motion to LinkedIn. Built campaigns targeting the same buyer profile but on a platform where messages get read — not filtered into spam. Led with thought leadership content that positioned the partners as advisors, not salespeople.

03

The results

$350K in qualified pipeline built. $20K in recurring monthly revenue added. The channel switch didn't just replace email — it outperformed it at every stage of the funnel.

Email was dying. LinkedIn brought it back to life — different channel, same close rate.

PartnerAscend Capital

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