TL;DR: Ascend Capital (Capital Advisory) booked 52 calls from 2,600 LinkedIn connection requests, building a $350K pipeline and adding $20K in monthly recurring revenue. Reachium moved Ascend's entire outbound motion from cold email to LinkedIn.
Ascend kept its buyer profile and changed the channel. The cold-email playbook had stopped working, so Reachium rebuilt the same outbound motion on LinkedIn and led with the partners' expertise.
Key Takeaways
- Ascend built $350K in qualified pipeline and added $20K in monthly recurring revenue after moving outbound to LinkedIn.
- 720 of 2,600 connection requests were accepted, and 210 of those connections replied.
- 52 calls were booked, about 7.2% of accepted connections Platform data.
- The target buyer stayed the same. Only the channel and the positioning changed.
What was Ascend Capital up against?
Ascend was running the cold-email playbook that everyone else had already burned out. Open rates were dropping, and reply rates were worse. The pipeline still looked fine on paper, but lead quality had fallen off a cliff. Ascend needed a channel where its buyers actually responded.
How did Reachium set it up?
Reachium moved Ascend's whole outbound motion to LinkedIn. The campaigns targeted the same buyer profile Ascend had been emailing. The difference was the platform, where messages get read instead of filtered into spam. Thought leadership content led the way and positioned the partners as advisors rather than salespeople.
What happened?
Reachium sent 2,600 LinkedIn connection requests, and 720 were accepted Platform data. Those connections produced 210 replies and 52 booked calls Platform data. The work built $350K in qualified pipeline and added $20K in monthly recurring revenue.
Preston Dewey, a Partner at Ascend, summed up the switch: "Email was dying. LinkedIn brought it back to life: different channel, same close rate."
How did Ascend's booking rate compare with the benchmark?
52 booked calls from 720 accepted connections is 7.2% Platform data. Reachium's 2026 LinkedIn outreach benchmark found 2.0% of accepted connections produced a booked meeting across the platform Platform data. Ascend's reply rate was 29% of accepted connections Platform data, against 27.6% on the same benchmark Platform data.
Email carries its own losses before anyone reads a word. In Reachium's check of 655,442 B2B email addresses, 54.0% came back verified as deliverable and 14.6% bounced outright Platform data.
Firms weighing the same channel move can check per-account costs on the Reachium pricing page. Others hand the campaigns to the managed outreach team. For more capital advisory results, read the Eskay Capital and Vitalridge case studies.
FAQ
Why did Ascend leave cold email?
Open rates were dropping and reply rates were worse. The pipeline existed on paper, but lead quality had fallen off a cliff.
Did Ascend change who it was targeting?
No. The LinkedIn campaigns went after the same buyer profile Ascend had been emailing. The channel changed, not the buyer.
How did Ascend's partners come across in the outreach?
As advisors, not salespeople. The campaigns led with thought leadership content from the partners.
What revenue came out of the switch?
$350K in qualified pipeline and $20K in added monthly recurring revenue, from 52 booked calls.
What share of Ascend's connection requests were accepted?
720 of 2,600, or 27.7% Platform data.
How is a campaign like Ascend's priced?
Reachium charges per LinkedIn account, so the total depends on how many accounts send. The done-for-you service can run the whole motion instead.