TL;DR: Vitalridge (Capital Advisory) booked 58 calls from 2,200 LinkedIn connection requests in 60 days. It built a $200K pipeline and locked in 3 Harvard-affiliated advisors. Reachium ran advisor recruitment and deal sourcing as parallel campaigns.
Vitalridge started with no track record and no pipeline, and it needed both before raising a first fund. Reachium ran two campaigns at once: one to recruit advisors and one to source deals.
Key Takeaways
- In 60 days, Vitalridge built $200K in qualified pipeline and signed 3 Harvard-affiliated advisors.
- 850 of 2,200 connection requests were accepted, and 245 of those connections replied.
- Advisor recruitment and deal sourcing ran at the same time, so credibility did not have to come before revenue.
- 58 calls were booked, about 6.8% of accepted connections Platform data.
What was Vitalridge up against?
Vitalridge was a new firm starting from scratch. It had no track record and no pipeline. Before raising its first fund, it needed two things. One was early credibility, the kind Harvard-affiliated advisors on the cap table bring. The other was revenue to prove the model.
How did Reachium set it up?
Reachium used targeted outreach to find and recruit three Harvard-affiliated advisors. Alongside that, it ran outbound campaigns to build deal pipeline. The two tracks ran at the same time. Credibility and revenue came out of the same motion instead of one waiting on the other.
What happened?
Reachium sent 2,200 LinkedIn connection requests, and 850 were accepted Platform data. Those connections produced 245 replies and 58 booked calls within sixty days Platform data. Vitalridge ended the period with $200K in qualified pipeline and three Harvard-affiliated advisors signed on.
"Sixty days in and we had a pipeline most firms take eighteen months to build," said Andrew Amicarelli, Vitalridge's Managing Partner.
How fast can a new firm's pipeline come together?
Vitalridge's window was 60 days. Across the platform, Reachium's cold-request-to-booked-meeting study found a median of 5.83 days from sending a request to a booking. In that study, 85.1% of bookings landed within 30 days Platform data.
Vitalridge's own funnel ran above the 2026 LinkedIn outreach benchmark at the top. Its acceptance rate was 38.6% Platform data, against 27.1% on the benchmark Platform data. Its replies came to 29% of accepted connections Platform data, against 27.6% Platform data.
New firms can price a similar two-track setup on the pricing page. Those short on time can have the agency team run both campaigns. For more capital advisory results, read the Ascend Capital and Eskay Capital case studies.
FAQ
Why did Vitalridge need advisors and pipeline at the same time?
It planned to raise a first fund. As a new firm, it needed both credibility and revenue proof, and neither could wait on the other.
How did Reachium find the Harvard-affiliated advisors?
Through targeted outreach, run as its own campaign next to the deal-sourcing campaigns.
What did Vitalridge have after 60 days?
$200K in qualified pipeline, 58 booked calls and three Harvard-affiliated advisors.
How does Vitalridge's timeline compare with the usual one?
Andrew Amicarelli says most firms take eighteen months to build what Vitalridge had at sixty days.
What share of Vitalridge's connection requests were accepted?
850 of 2,200, or 38.6% Platform data.
What would it cost a new firm to run two campaigns like this?
Reachium bills per LinkedIn account, so running two tracks depends on how many accounts each one uses. The done-for-you team can manage both.