TL;DR: Eskay Capital (Capital Advisory) booked 14 meetings in Dubai and New York from 1,400 LinkedIn connection requests. Six were with family office decision-makers. Reachium built networking campaigns timed to Eskay's trips and anchored to specific travel dates.
Eskay's flights to Dubai were booked before its meetings were. Reachium used those travel dates as the reason to meet, so family office principals had a concrete window to say yes to.
Key Takeaways
- Eskay booked 14 meetings across Dubai and New York and sat down with 6 family office decision-makers.
- 420 of 1,400 connection requests were accepted, and 118 of those connections replied.
- Every meeting request named a specific travel date, which gave principals a deadline that "let's connect" never does.
- Eskay landed in Dubai with a full calendar for the first time, then repeated it in New York the following month.
- The same travel campaigns later ran for other cities, including San Francisco.
What was Eskay Capital up against?
Family office meetings don't happen by accident. Eskay needed access to decision-makers in Dubai and New York. In both markets, cold outreach gets ignored and warm intros take months to build. The trips were already booked, and the calendar was still empty.
How did Reachium set it up?
Reachium built networking campaigns around Eskay's two trips. The sequences targeted family office principals in each city. Each meeting request was tied to the dates Eskay would be in town. That created urgency a generic connection message can't produce, because the offer had an end date.
What happened?
Reachium sent 1,400 LinkedIn connection requests, and 420 were accepted Platform data. Those connections produced 118 replies and 14 booked meetings across the two cities Platform data. Six family office decision-makers took a seat at the table.
Aiden Kirchmair, Eskay's Founder, described the Dubai trip: "We landed in Dubai with six meetings already confirmed. That never happened before."
How did Eskay's acceptance rate compare with the platform?
420 accepted from 1,400 requests is 30.0% Platform data. Reachium's 2026 LinkedIn outreach benchmark found 27.1% of requests accepted across the platform Platform data. Eskay's replies came to 28% of accepted connections Platform data, against a 27.6% benchmark Platform data.
A trip date sets a hard window, so response speed matters. Reachium's time-to-accept study found a median of 25.4 hours from send to acceptance across the platform Platform data. Among accepted connections that replied, the median wait for a first reply was 31.0 hours Platform data.
Firms planning outreach around their own travel can start with the per-account plans. The Reachium agency can also build the campaigns. For more capital advisory results, read the Ascend Capital and Vitalridge case studies.
FAQ
Why did Eskay tie its outreach to travel dates?
A request to meet on a specific date gives the other side a reason to decide now. Generic "let's connect" messages carry no deadline.
Who were the campaigns aimed at?
Family office principals in Dubai and New York, the two cities Eskay was visiting.
How many family offices did Eskay meet?
Six family office decision-makers, out of 14 meetings booked across both cities.
What happened after the Dubai trip?
Eskay repeated the result in New York the following month, again arriving with meetings on the calendar. The same approach later ran for other trips, including San Francisco.
Why not rely on warm introductions?
In these markets, warm intros take months to build. Eskay's trips were already booked, so it could not wait.
What does it cost to run trip-based campaigns like Eskay's?
Pricing is set per LinkedIn account, so cost follows the number of sending accounts. The agency team can plan and run the sequences around each trip.