TL;DR: PadSnap (Proptech) drove 200 signups from 3,400 LinkedIn connection requests, and 45% became active weekly users. Reachium targeted real estate operators and investors and built follow-ups aimed at activation rather than registration.
PadSnap's proptech app serves real estate operators and investors who need better property photography. Its trouble was never a lack of signups. It was signups who created an account, left, and never logged in again, so the goal of the LinkedIn campaigns was usage.
Key Takeaways
- PadSnap's LinkedIn campaigns produced 200-plus signups, and 45% became people using the product every week.
- 1,150 of 3,400 connection requests were accepted, and 365 of those connections replied.
- Targeting stayed on real estate operators and investors who need better property photography, not people who think it sounds cool.
- Follow-ups were written to get new users into the product, so the sequence did not stop at registration.
- Co-Founder Matthew Sullivan said LinkedIn gave PadSnap users who came back.
What was PadSnap up against?
Every acquisition channel PadSnap had tried delivered tire-kickers. They opened an account and never logged in again. That made the signup count a vanity metric. PadSnap needed users, not accounts: people who would open the app week after week and use it.
How did Reachium set it up?
Reachium aimed the LinkedIn campaigns at real estate operators and investors, the people who actually need better property photography. The sequences walked each prospect from first touch to signup and then into real use of the product. Follow-ups were built to drive activation, which meant the work continued after an account was created.
What happened?
Reachium sent 3,400 connection requests and 1,150 were accepted Platform data. Those connections produced 365 replies and 200-plus signups Platform data. 45% of the new signups became weekly active users Platform data. On a base of 200, that is about 90 people Platform data. LinkedIn became a channel that compounds week over week for PadSnap, instead of spiking and dying like paid ads.
Matthew Sullivan, PadSnap's Co-Founder, said: "Most channels gave us signups that never came back. LinkedIn gave us users who actually used the product."
How many of PadSnap's replies became users?
Of the 365 people who replied, 200 signed up, or 55% Platform data. Nearly half of those 200 then kept using PadSnap each week. The reply rate itself was 32% of accepted connections Platform data, against 27.6% across the platform in Reachium's 2026 LinkedIn outreach benchmark Platform data.
Follow-up messages matter at the reply stage too. In Reachium's platform-wide follow-up study, 13.9% of accepted prospects who stayed silent long enough to get a follow-up then replied Platform data. That study measured replies, not product activation.
SaaS teams can compare pricing for each LinkedIn account or have the Reachium outreach agency build the sequences. For more results, read the Dominate Media and Limited case studies.
FAQ
Who did PadSnap target?
Real estate operators and investors who need better property photography. The campaigns avoided people who only found the idea interesting.
What made PadSnap's signups different from earlier channels?
45% of them became active users each week. Earlier channels produced accounts that were created once and never used again.
What were PadSnap's follow-ups for?
Activation. The follow-ups moved new signups into real product use, rather than treating registration as the finish line.
How many connection requests did PadSnap's campaigns send?
3,400. 1,150 were accepted, about 34% Platform data, and 365 of those connections replied.
Did PadSnap's LinkedIn growth fade like paid ads?
No. LinkedIn became a durable channel that compounds week over week, unlike paid ads that spike and die.
How would a product-led team budget for this?
Reachium bills by LinkedIn account, so the budget follows the number of accounts running campaigns. The managed service covers teams that want the sequences written and run for them.