ProptechWebsite

PadSnap drove real agent signups & usage

How PadSnap turned LinkedIn into a user-acquisition channel for its proptech app, driving real product usage with Reachium outreach.

By Jordan Kwan · Published Apr 15, 2026 · Updated Apr 17, 2026

200+

Signups

45%

Active Users

Weekly

Growth

PadSnap's Outreach Statistics

Time Range
7D30D90DAll
Total GrowthRate ComparisonDaily Activity
Connections Sent
Accepted
Replies
Booked
3,7412,8061,8719350
Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8
Campaign Total
Connections Sent3,400
Accepted1,150
Replies365
Booked200
Behind the numbers

How it came together

01

The challenge

PadSnap's problem wasn't getting signups — it was getting signups that actually used the product. Every acquisition channel they'd tried produced tire-kickers who created an account and never logged in again. They needed users, not vanity metrics.

02

The setup

Reachium ran LinkedIn campaigns targeted at real estate operators and investors — the people who actually need better property photography, not the ones who think it sounds cool. Sequences moved prospects from first touch to signup to real product usage, with follow-ups designed to drive activation, not just registration.

03

The results

Two hundred-plus signups generated. 45% became active users — not just accounts, but people using the product weekly. LinkedIn became a durable acquisition channel that compounds growth week over week instead of spiking and dying like paid ads.

Most channels gave us signups that never came back. LinkedIn gave us users who actually used the product.

Matthew Sullivan, Co-FounderMatthew Sullivan, Co-Founder · PadSnap

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