TL;DR: Limited (Fintech) booked 48 calls from 3,100 LinkedIn connection requests in 60 days and closed 18 new merchant clients. Reachium ran LinkedIn campaigns from the founder's profile to finance and operations leaders at merchants in Limited's sweet spot.
Limited is a payment processor, and its best prospects are merchants quietly unhappy with the processor they already use. Those merchants rarely say so in public. Limited needed to find the people who run payments at those merchants and reach them directly.
Key Takeaways
- Limited closed 18 new merchant clients and booked 48 calls in 60 days.
- Reachium sent 3,100 connection requests, 860 were accepted, and 275 of those connections replied, a 32% reply rate.
- Outreach went out from the founder's own profile, so the founder became the front door to Limited.
- Messages paired direct outreach with an invitation to sign up, which made switching processors feel effortless.
- Hussein Ahmed, the CEO, called LinkedIn Limited's best-performing acquisition channel.
What was Limited up against?
Limited needed merchants who were unhappy with their current payment processor and ready to switch. Those buyers don't raise their hand publicly. Ads and content marketing could reach merchants in general, but finding the unhappy ones that way was slow, expensive and imprecise.
How did Reachium set it up?
Reachium ran the LinkedIn campaigns from the profile of Limited's founder. The targets were finance and operations leaders at merchants that fit Limited's sweet spot. Each conversation paired direct outreach with an invitation to sign up for the platform. That kept the next step small for a merchant weighing a switch.
What happened?
Reachium sent 3,100 connection requests and 860 were accepted Platform data. Those connections produced 275 replies, a 32% reply rate Platform data, and 48 booked calls in 60 days. The calls closed 18 new merchant clients. LinkedIn became a steady acquisition channel for Limited rather than a one-time experiment.
Hussein Ahmed, Limited's CEO, said: "LinkedIn became our best-performing acquisition channel overnight. We didn't see that coming."
How did Limited's calls turn into merchants?
The 48 booked calls closed 18 merchants, a close rate of 37.5% Platform data. Earlier in the funnel, 48 calls from 860 accepted connections is 5.6% of those accepted Platform data. For context, Reachium's platform-wide study of how cold requests become booked meetings found bookings were 1.88% of accepted requests Our analysis. The reply rate also compares well with the 27.6% of accepted connections that reply in the 2026 LinkedIn outreach benchmark Platform data.
Fintech teams can see what founder-led campaigns cost on the Reachium plans page, or have the agency team run them. For more results, read the SolQ and Dominate Media case studies.
FAQ
Who did Limited target on LinkedIn?
Finance and operations leaders at merchants in Limited's sweet spot. The aim was to find merchants unhappy with their current processor and ready to switch.
Why run outreach from the founder's profile?
Reachium made the founder's profile the front door. The direct outreach and the signup invitations both came from the founder.
What did Limited ask merchants to do?
Sign up for the platform. The signup invitation sat alongside the direct outreach, which made switching processors feel effortless.
Why didn't ads or content marketing work for Limited?
Merchants ready to switch processors don't announce it publicly. Reaching them through ads or content was slow, expensive and imprecise.
How quickly did Limited get merchants?
Within 60 days, Limited had 48 booked calls and 18 new merchant clients.
What does a founder-led campaign like Limited's cost to run?
Pricing is set per LinkedIn account, so cost depends on how many profiles send the campaigns. Reachium's done-for-you service can also run the campaigns.