TL;DR: Yanne Capital (Investment Banking) booked 72 calls from 2,600 LinkedIn connection requests in 60 days. It went from two meetings a week (about 8 a month) to 24 qualified meetings a month, roughly 3x Platform data, with no new hires. Reachium ran three connected LinkedIn accounts, pairing LP-focused outreach with twelve posts a month for the founding partners.
Yanne Capital prides itself on relationship-driven deal-making. That made outbound feel off-brand, even as referrals and warm intros stopped filling the calendar. The answer was outreach that read like networking.
Key Takeaways
- Yanne reached 24 qualified meetings a month within 60 days, with the same team and no new hires.
- 1,020 of 2,600 connection requests were accepted (39%), and 310 of those connections replied (30%) Platform data.
- The campaigns started 8 LP conversations and produced 3 new portfolio leads.
- One system replaced both Yanne's content agency retainer and its SDR contractor.
What was Yanne Capital up against?
Yanne was stuck at two meetings a week. Its pipeline came from referrals and warm intros, which were inconsistent, hard to scale, and drying up. Outbound looked like the fix, but it clashed with how the firm saw itself. Relationships were the brand, and relationships alone were not filling the calendar.
How did Reachium set it up?
Reachium connected three LinkedIn accounts and ran two things in parallel. Campaigns targeted LP introductions and portfolio company connections. Alongside them, Reachium wrote twelve posts a month for the founding partners, positioning them as operators rather than salespeople. The result was outbound that felt like networking.
What happened?
Reachium sent 2,600 connection requests across the three accounts, and 1,020 were accepted Platform data. Those connections produced 310 replies and 72 booked calls in 60 days Platform data. Yanne reached 24 qualified meetings a month, started 8 LP conversations, and generated 3 new portfolio leads. The team size did not change.
Alex Ozdemir, Yanne's CEO: "We went from two meetings a week to twenty-four a month. Same team. No new hires."
How do Yanne's numbers compare with platform benchmarks?
On replies, Yanne ran ahead of the platform. 310 replies from 1,020 accepted connections is 30% Platform data. Reachium's 2026 LinkedIn outreach benchmark found 27.6% of accepted connections produced a reply Platform data. On bookings, 72 calls from 1,020 accepted connections is 7.1% Platform data, against a platform figure of 2.0% Platform data.
The content half of the program is harder to benchmark, because single posts vary widely. Reachium's 2026 content benchmarks, drawn from Reachium's own accounts, found the median matured post earned 1,778 impressions Platform data. That figure is context for posting volume in general, not a measure of Yanne's posts.
Firms that want outreach and content run as one program can talk to the Reachium agency team. Teams running their own accounts can price it on the Reachium plans page. For more investment banking results, read the Savvy Capital and Aera Capital case studies.
FAQ
Why did outbound feel off-brand for Yanne Capital?
Yanne built its reputation on relationship-driven deal-making. Cold outreach seemed at odds with that, so the program was designed to feel like networking.
How many LinkedIn accounts did Reachium connect for Yanne?
Three. The outreach and the partners' content ran across those accounts.
What did the twelve monthly posts do?
They positioned Yanne's founding partners as operators rather than salespeople, which made the outreach alongside them read as networking.
What did Yanne get beyond meetings?
Eight LP conversations and three new portfolio leads, all within 60 days.
What did Yanne stop paying for?
It replaced its content agency retainer and its SDR contractor with the Reachium system.
How would a firm budget for a program like Yanne's?
Reachium bills per LinkedIn account, so a three-account setup like Yanne's is priced on those three accounts. The content and outreach can be handed to the done-for-you service.