TL;DR: Ancaster (Investment Banking) booked 67 calls from 2,400 LinkedIn connection requests in its first month. Reachium launched LinkedIn campaigns built to turn first replies into booked calls instead of stalled "let's stay in touch" threads.
Ancaster started with no outbound pipeline at all. Referrals were its only source of deals, and they were drying up. Thirty days after launch, it had 67 calls on the calendar.
Key Takeaways
- Ancaster went from zero outbound pipeline to 67 booked calls in its first month.
- 1,080 of 2,400 connection requests were accepted (45%), and 320 of those connections replied (30%) Platform data.
- Roughly one reply in five became a booked call, and the sequences were built to push each first reply toward a meeting.
- LinkedIn gave Ancaster volume from day one, in a space where cold email was already saturated.
What was Ancaster up against?
Every deal Ancaster worked came through a referral. That flow was unpredictable, it could not be scaled on demand, and it was shrinking. Cold email was the obvious alternative, but capital advisors were already buried in it. Ancaster needed a channel that produced volume straight away, without a six-month ramp.
How did Reachium set it up?
Reachium launched LinkedIn campaigns aimed at two groups: capital advisors and founders actively raising. The sequences had one job. When someone replied, the next message moved them toward a booked call. The aim was to avoid "let's stay in touch" conversations that go nowhere.
What happened?
Reachium sent 2,400 connection requests for Ancaster, and 1,080 were accepted Platform data. Those connections produced 320 replies and 67 booked calls inside the first month Platform data. Advisors and founders raising capital picked up on the first touch.
That works out to a 45% acceptance rate and a 30% reply rate on accepted connections Platform data. 67 of the 320 replies, about 21%, turned into a call Platform data.
Haidar Yahfoufi, Ancaster's Managing Director, described the change: "Day one we had nothing. Day thirty we had sixty-seven conversations. That's not marketing. That's a machine."
Was one month enough time to judge Ancaster's campaigns?
For Ancaster, the first 30 days were the whole story, and platform data suggests that window is a fair test. Reachium's cold request to booked meeting study found 85.1% of bookings landed within 30 days of the send Platform data. That is platform-wide context, not a measure of Ancaster's own campaigns.
Ancaster also booked more calls per connection than the platform norm. 67 calls from 1,080 accepted connections is 6.2% Platform data. The 2026 LinkedIn outreach benchmark found 2.0% of accepted connections produced a booked meeting Platform data.
Firms starting from zero can see costs on the Reachium pricing page. The agency team can also build and run it. For more investment banking results, read the Aera Capital and Culmen Capital case studies.
FAQ
Did Ancaster have any outbound pipeline before Reachium?
No. Its deals came from referrals only. The 67 calls were built from a standing start.
Why did Ancaster choose LinkedIn over cold email?
Cold email was already saturated in capital advisory. Ancaster needed a channel that could produce volume from the first day.
Who did Ancaster's campaigns target?
Capital advisors and founders who were actively raising capital.
What share of Ancaster's replies became booked calls?
67 of 320 replies, or about 21% Platform data. The sequences were written to move each first reply toward a call.
How many of Ancaster's connection requests were accepted?
1,080 of 2,400, or 45% Platform data.
How is a campaign like Ancaster's priced?
Reachium charges per LinkedIn account, so the price depends on how many accounts send. The done-for-you service covers teams that want Reachium to run the campaigns.