Intent-driven leads pulled in through content that did the selling.
524
Hot Leads
38%
Reply Rate
90 Days
Timeline
Aera didn't want to chase founders. They wanted founders raising capital to come to them — with intent, not curiosity. The problem with outbound in investment banking is that it feels desperate. Aera needed inbound that felt like gravity.
Reachium built a content-driven lead generation system. Thought leadership positioned Aera as the firm founders should already know about. Every piece of content ended with a clear call to action — not "follow us" but "book a call if you're raising." The content did the qualifying before anyone hit the calendar.
524 hot leads from founders actively raising capital. All inbound. A 38% reply rate on follow-up sequences. The pipeline filled itself — Aera stopped sourcing and started selecting.
Five hundred founders raising capital found us. We didn't find them — the content did.
6 LOIs, 4 closed deals, and a pipeline that didn't exist 90 days ago.
$40M
Deal Flow
6 LOIs
Signed
4 Deals
Closed
Advisors and startups raising capital picked up on the first touch.
67
Calls Booked
Month 1
Timeline
0 → 67
Cold Start
The right operators and domain experts found, vetted, and in the room.
8
Advisors
50+
Candidates
30 Days
Timeline
14 days free. Cancel anytime.