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Carlisle cut Claude spend for AI teams

Heavy spenders identified on LinkedIn before they knew they needed help.

30+

Teams Found

40%

Spend Cut

14

Meetings

Carlisle's Outreach Statistics

Time Range
7D30D90DAll
Total GrowthRate ComparisonDaily Activity
Connections Sent
Accepted
Replies
Booked
2,0901,5681,0455230
Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8
Campaign Total
Connections Sent1,900
Accepted510
Replies148
Booked14
Behind the numbers

How it came together

01

The challenge

Carlisle's ideal client is a team already spending serious money on Claude — and getting less out of it than they should. Those buyers don't search for "Claude optimization consulting." They don't know they have a problem until someone shows them the spend report. Finding them through generic AI marketing channels was a dead end.

02

The setup

Reachium ran LinkedIn campaigns targeting engineering leads and AI team managers at companies with large Claude workloads. The hook wasn't "we do AI consulting" — it was specific cost-reduction data that made heavy spenders stop scrolling and start calculating.

03

The results

Thirty-plus teams identified as heavy Claude spenders. Fourteen meetings booked. Carlisle turned those conversations into engagements that cut Claude spend by 40% — without losing output quality. The clients didn't know they needed Carlisle until Carlisle found them first.

We found the teams burning through Claude credits before they even knew we existed.

DirectorCarlisle

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