LinkedIn Outreach Tool Comparison

Reachium vs Apollo

One runs LinkedIn on the verified API. The other turned its LinkedIn steps into manual to-do reminders. Here is the honest head to head.

Reachium

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ApolloApollo

The verdict: Reachium vs Apollo

Updated 2026-06-01

Apollo is a 230M-contact B2B database with email sequences and a dialer, but as of early 2026 its LinkedIn steps are manual tasks you complete by hand. Reachium automates LinkedIn on the verified API plus inbound content, booking, and a network CRM. Pick Apollo for data and email volume. Pick Reachium for hands-off LinkedIn pipeline.

By Jordan Kwan · Published Apr 15, 2026 · Updated Jun 1, 2026

At a glance

Side by side, feature by feature

Feature
Reachium
Apollo
Automated LinkedIn connection requests and follow-ups
As of early 2026, Apollo LinkedIn steps are manual, not automated sends. In March 2025 LinkedIn removed Apollo from its platform over Terms of Service violations tied to data scraping. By January 2026 Apollo had removed its automated LinkedIn sequence actions, so an Apollo LinkedIn step now means do it in LinkedIn, mark complete in Apollo. Reachium sends on the verified API.
Verified LinkedIn API
Manual tasks in 2026
Multi-account LinkedIn management
Reachium manages many LinkedIn accounts from one workspace with throttling and scheduling. Apollo has no multi-account LinkedIn sending; its LinkedIn touches are manual per user.
Unified inbox across LinkedIn accounts
Reachium has a unified inbox with AI message classification and meeting detection. Apollo manages email replies and a CRM, not a unified LinkedIn inbox across accounts.
B2B contact database and email finder
Apollo is a data company first: 230M-plus contacts, 30M-plus companies, enrichment. Reachium is not a contact database and does not sell records. Honest Apollo win.
230M+ contacts
Buying intent and data enrichment
Apollo offers topic-level buying intent signals and CRM enrichment. Reachium has none of this; it works the LinkedIn relationship graph, not third-party intent data.
Native email sequences and dialer
Apollo sends multi-step email and includes a US and international auto-dialer. Reachium is not an email sender or a dialer. If email volume and calling are your core channels, Apollo wins.
Inbound AI content engine
Reachium generates LinkedIn content on a 4-bucket strategy with a calendar and image generation to build inbound demand. Apollo is an outbound data and sequence tool with no LinkedIn content engine.
Lead-magnet DM campaigns
Reachium builds and hosts lead magnets, detects trigger keywords on post comments, and auto-delivers the asset by DM. Apollo has no LinkedIn lead-magnet or comment-to-DM automation.
Built-in meeting booking
Reachium detects booked meetings in-inbox with reminders. Apollo relies on calendar integrations and its email-tied scheduler, not a LinkedIn-native booking flow.
Via integration
Relationship-first network CRM
Reachium CRM is the LinkedIn network: contact cards, tags, relationship history, lead scoring. Apollo CRM is record and deal centric, built around its database and email.
Sales CRM
Done-For-You managed service
Reachium offers a managed LinkedIn service that runs campaigns for you. Apollo is self-serve software; managed LinkedIn delivery comes from third-party agencies, not Apollo.
Pricing model
Reachium is $79 per LinkedIn account/mo annual. Apollo is per seat from $49 (Basic) to $119 (Organization, min 3 seats) annual, plus credit consumption.
Per LinkedIn account
Per user seat

Reachium vs Apollo

The differences that matter

01

Apollo's LinkedIn is now a to-do list. Reachium's LinkedIn actually runs.

This is the headline. In March 2025 LinkedIn pulled Apollo from its platform over Terms of Service violations tied to data scraping. By January 2026 Apollo had removed its automated LinkedIn actions entirely. Today an Apollo LinkedIn step is a reminder: you open LinkedIn, send the connection request or message by hand, then mark it complete back in Apollo. For one rep doing ten a day that is tolerable. For a team running real volume it is a dealbreaker. Reachium sends connection requests and follow-ups automatically on the verified LinkedIn API, around 800 requests per account per month, with no manual clicking. If LinkedIn is your channel, that gap is the whole decision.

02

Apollo is data plus email. Reachium is the full LinkedIn pipeline.

Apollo strength is its 230M-contact database, enrichment, intent signals, email sequences, and a dialer. That is a data and email engine, and a good one. But it stops at outbound email. Reachium covers the LinkedIn motion end to end: automated outbound across 8 campaign types, an inbound AI content engine that builds demand on a 4-bucket strategy, lead-magnet DM campaigns triggered by keywords in post comments, a unified inbox with AI classification, meeting detection, and a network CRM. You are not stitching a sender, a content tool, a scheduler, and a CRM together. It is one platform on one connection.

03

Reachium does not pretend to be a database. Concede that to Apollo.

Honesty matters here. Reachium is not a contact database. It does not have 230M records, it does not sell email finder credits, and it does not provide buying intent or enrichment. If your team job is to pull thousands of net-new contacts and blast email at scale, Apollo is built for exactly that and Reachium is not. Reachium works the relationship graph you already have access to on LinkedIn and turns it into booked meetings. Different job. The right question is whether your pipeline comes from cold email volume or from LinkedIn relationships.

04

Per account beats per seat for LinkedIn-led teams.

Apollo charges per user seat, $49 to $119 a month annually depending on tier, with Organization requiring a three-seat minimum, and every data action burns credits that do not roll over. Costs climb as the team and the credit usage grow. Reachium charges $79 per LinkedIn account per month annual, which maps to the unit that actually generates pipeline on LinkedIn: the sending account. Want more reach, add an account. You can also rent a pre-warmed account with a dedicated proxy and four-week warmup for $150 a month instead of risking a cold profile.

How much does Apollo cost vs Reachium?

Reachium pricing

$79 per LinkedIn account per month billed annually, or $99 month-to-month. Includes 25 AI credits per account per month, unified inbox, network CRM, content engine, and all 8 campaign types. Cancel anytime, no contract, data exportable for 30 days. Add-ons: rented pre-warmed accounts at $150/mo each, extra AI credit packs from $19, and a Done-For-You managed tier (talk to us).

Apollo pricing

Free $0 plan (email credits under fair-use limits, but only 5 mobile and 10 export credits per month). Paid per user seat billed annually: Basic $49/mo ($59 monthly), Professional $79/mo ($99 monthly) which adds the US auto-dialer, Organization $119/mo ($149 monthly, minimum 3 seats) with the international dialer. Credit-based across all plans; phone reveals cost credits and credits do not roll over. Note: LinkedIn actions are manual, not automated, on every tier.

Apollo pricing verified June 2026. We make Reachium, so we’re biased — this is the honest breakdown.

Where Reachium wins

  • Automated LinkedIn connection requests and follow-ups on the verified API, while Apollo LinkedIn steps are manual tasks as of early 2026.
  • Inbound AI content engine, lead-magnet DM campaigns, and trigger-keyword detection that Apollo has no equivalent for.
  • Unified inbox across multiple LinkedIn accounts with AI classification and meeting detection, plus a relationship-first network CRM.
  • Built-in booking and an optional Done-For-You managed service that runs LinkedIn campaigns for you.
  • Per-account pricing tied to the unit that generates LinkedIn pipeline, with rented pre-warmed accounts available instead of per-seat plus credit overages.

Pick Reachium if

Choose Reachium if LinkedIn is your primary channel and you want it automated on the verified API, plus inbound content, lead-magnet DMs, a unified inbox, booking, and a network CRM in one platform, with an optional Done-For-You tier.

When Apollo is the better choice

Apollo wins when your pipeline is built on cold email volume and net-new data, not LinkedIn relationships. If you need to source thousands of fresh contacts from a 230M-record database, enrich your CRM, layer buying intent, send multi-step email at scale, and dial prospects from one tool, Apollo does all of that in one subscription and Reachium does none of it. Reachium is not a database, an email sender, or a dialer. If email is your channel, start with Apollo. If LinkedIn is your channel, that data engine no longer sends a single connection request for you.

Pick Apollo if

Choose Apollo if your pipeline runs on cold email and net-new data: a 230M-contact database, enrichment, buying intent, multi-step email sequences, and a built-in dialer, all in one subscription starting free or at $49 per seat.

Switching from Apollo to Reachium

Moving from Apollo to Reachium for LinkedIn is straightforward because they do different jobs. Keep Apollo for contact data and email if you still want it, then export your target list and import it into Reachium. Reachium connects your LinkedIn accounts on the verified API and runs the automation Apollo no longer offers, so your LinkedIn touches stop being manual tasks and start sending on their own.

Frequently asked questions

Sources

Pricing and features verified June 2026.

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